Bill Novelli



Bill Novelli is a professor in the McDonough School of Business at Georgetown University where he teaches in the MBA program and also founded and oversees the Global Social Enterprise Initiative.

He is co-chair of the Coalition to Transform Advanced Care (C-TAC), a national alliance to reform advanced illness/end of life care in the U.S.

Previously, he was CEO of AARP, founder and president of the Campaign for Tobacco-Free Kids, EVP of CARE and president of Porter Novelli, the global public relations agency. He began his career at Unilever and also was Director of Advertising & Creative Services at the Peace Corps.

Bill serves on a number of boards and committees. He holds a B.A. and M.A. from the University of Pennsylvania.


Welcome & Conversation with the Co-Chairs

Presented by Bill Novelli, Tom Koutsoumpas, Jon Broyles in Track 1, Track 2, Track 3, Track 4 at 3:05 PM on Tuesday, October 9th.

Award Presentation

Presented by Neeraj K. Arora, Joe Selby, Rev. Dr. J. Alfred Smith Jr, Bill Novelli in Track 1, Track 2, Track 3, Track 4 at 5:40 PM on Tuesday, October 9th.

C-TAC is proud to present the Founder’s and Champion’s Awards to honor the seminal contributions of leaders in the movement to transform advanced care.