Plenary IV – Assessing How We Talk About Advanced Illness Care

Friday, October 11th

About the Session

So much of driving change on advanced illness care can be traced back to the stories we tell. In
order to deliver a clear and effective message, it is imperative that we use language that reflects our goals and aligns with our mission to support people with advanced illness and their loved ones. This session will identify opportunities for improving our messaging strategies in order to maximize our impact.

Presented By

Anthony Back, MD

University of Washington Center for Excellence in Palliative Care

Peggy Maguire

Cambia Health Foundation