An Evidence-Based Approach to Public Messaging

Thursday, October 29th
1:00pm1:40pm

About the Session

This session will summarize lessons from research involving over 9,000 consumers about how health systems, payers, community organizations, and clinicians can introduce serious illness care using a messaging approach grounded in empirical research and a population health approach.

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Presented By

Marian Grant, DNP, ACNP-BC, ACHPN, FPCN, RN

Senior Regulatory Advisor
C-TAC

Anthony Back, MD

Co-Founder; Professor of Medicine
VitalTalk; University of Washington